1. Organic produce is not covered in a cocktail of poisonous chemicals. The average conventionally-grown apple has 20-30 artificial poisons on its skin, even after rinsing. Trust your instincts, and go organic!

2. Fresh organic produce contains on average 50% more vitamins, minerals, enzymes and other micro-nutrients than intensively farmed produce. Science says that it's good for you.

3. Going organic is the only practical way to avoid eating genetically modified (GM) food. And by buying organic food, you are registering your mistrust of GMO's and doing your bit to protest against them.

4. If you eat dairy or meat products, going organic has never been more essential to safeguard you and your family's health. Intensively-reared dairy cows and farm animals are fed a dangerous cocktail of anti-biotics, hormones, anti-parasite drugs and many other medicines on a daily basis, whether they have an illness or not. These drugs are passed directly onto the consumers of their dairy produce or meat, which must be a contributing factor to meat-related diseases like coronaries and high blood pressure.

5. About 99% of non-organic farm animals in the U.S. are now fed GM soya. And there has never been a reported case of BSE in organic cattle in the U.S. Common sense says that organic is safe food.

6. Organic produce simply tastes so much better. Fruit and vegetables full of juice and flavour, and so many different varieties to try! There are about 100 different kinds of organic potatoes in production in the U.S., and that's just potatoes!

7. Organic farms support and nurture our beautiful and diverse wildlife. Over the last thirty years, intensive farming in the U.S. has led to dramatic erosion of the soil, a fall of up to 70% of wild birds in some areas, the destruction of ancient hedgerows, and the near extinction of some of the most beautiful species of butterflies, frogs, grass-snakes and wild mammals.

8. Organic food is not really more expensive than intensively farmed foods, as we pay for conventional foods through our taxes. We spend billion of dollars every year cleaning up the mess that agro-chemicals make to our natural water supply. Go organic for a genuine, more cost-effective future.

9. Intensive farming can seriously damage farm workers' health. There are much higher instances of cancer, respiratory problems and other major diseases in farm workers from non-organic farms. This is particularly true in developing countries, and for agrochemical farms growing cotton. So go organic if you care about other people.|

10. And if you simply like the idea of your children and grandchildren being able to visit the countryside and play in the forests and fields just like we did when we were young, go organic for the sake of all of our futures.

What you eat matters!